TAMA employs an industry-leading AI and expert guidance to match brands with influencers who align with their campaign objectives, ensuring an optimized return on investment (ROI).
The TAMA platform enables brands to track real-time Key Performance Indicators (KPIs), generate detailed reports, and connect better with influencers and audiences, thus understanding and evaluating their campaigns comprehensively.
TAMA platform simplifies the process of creating, designing, and measuring influencer campaigns. It provides a hub for discovering the right social media influencers, obtaining in-depth campaign insights, managing campaigns intuitively, and leveraging real-time data for improved decision-making.
TAMA‘s platform helps your money work smarter by connecting you with the right audiences, minimizing waste, and maximizing returns.
TAMA‘s “You” engine analyzes millions of influencers and program types to provide a comprehensive influencer to campaign match, taking into account the unique needs of the brand, thus going beyond usual audience demographics to deliver desired results.
By utilizing cutting-edge technology, TAMA transforms the way brands discover and collaborate with influencers. It addresses challenges like cost inefficiencies, fraudulent practices, and effectiveness tracking, helping brands to take their influencer marketing to the next level.
TAMA helps influencers monetize their influence by connecting them with brands for campaigns that align with their interests and values.
Yes, to participate in TAMA campaigns, you must have a professional Instagram account. A professional Instagram profile serves as a clear indicator that your account is utilized for either business or creative purposes. No specific requirements exist for maintaining a professional account (no obligation to be formally registered with any business organization, nor does it mandate providing address or phone number details). The sole requirement is linking it to a Facebook page, which grants access to a range of advantageous new features on both Instagram and TAMA.
A. Navigate to the settings of your Instagram profile.
B. Select Account
C. Select “Switch to Professional Account”
D. Choose Creator or Business
E. Follow the steps on your screen to change to a professional account.
a. Here are the detailed instructions directly from Instagram.
F. Note: In order to create/switch to a professional profile, you must connect a Facebook page. If you do not have a Facebook page, this process will create one for you.
Absolutely! At TAMA, we value authentic and meaningful connections over mere numbers. We believe that micro-influencers often have highly engaged audiences and can create impactful, genuine relationships between brands and their followers. We welcome influencers of all sizes to join our platform and connect with brands that resonate with their values and interests. Your unique voice and engaged following are what matter most to us. So yes, we invite you to join TAMA and explore the exciting opportunities awaiting you! Click here to join now.
TAMA‘s proprietary AI uses 7 levels of compatibility to connect influencers with brands, ensuring aligned goals and values.
Influencers can expect authentic partnerships leading to long-term collaborations, genuine relationships, and meaningful results.
HEAD OF BRAND MARKETING
Julieta is a Digital Media executive with over 17 years of experience in full-stack digital marketing, marketing operations, and customer acquisition roles. Julieta heads TAMA’s marketing division.
Before TAMA, Julieta was the Marketing Director at Monster Worldwide where she oversaw the marketing strategy and operations for two of its digital properties (Military.com and Fastweb.com). She was responsible for the overall marketing strategy, branding, and integrated marketing including Email, Paid Social, PPC, SEM, Lead Generation, and Content Marketing.
Prior to her tenure at Monster, Julieta was the VP of International Marketing Development at Mode Media (formerly Glam Media), Inc. where she helped develop its original vertical networks of publishers in the U.S. She was also responsible for executing the international marketing strategy for the organization.
HEAD OF INFLUENCER STRATEGY
Liz is a seasoned Digital Media executive with over two decades of experience spanning business development, partner programs, and operations roles. Liz leads TAMA’s influencer development and success functions. As SVP of Partner Strategy and Operations at Glam Media, Liz was one of the very first to recognize the value and importance of “Content Creators”. Liz worked for nearly a decade with tens of thousands of creators and influencers where she was responsible for sourcing, negotiating, and optimizing strategic partnerships. Prior to TAMA, Liz was also the VP of Network Development at Maven (now The Arena Group) helping to grow their user base from 0 to over 100M unique visitors per month through acquisitions, strategic partnerships, and an integrated partner growth strategy.
As a TAMA Co-Founder, Mayur brings more than a decade’s worth of online media and advertising experience in startups and Fortune 500 environments to lead TAMA’s operations. Mayur is responsible for ensuring a continuous high affinity for technology and strategic implementation of cutting-edge solutions that focus on delivering success. Being a Nano-Influencer, Mayur is very well aware of the challenges Influencers face today.
Simon leverages more than two decades’ worth of ad tech experience encompassing platform design, development, and operations to lead TAMA’s vision, strategy, and growth. As VP of Engineering – Ad Platform and Revenue Operations at Mode Media, Simon led the development, analytics, and revenue operations supporting 100s of Advertisers and 1000s of Content Creators. Prior to founding TAMA, Simon was a tech executive at Vungle, Inc., helping grow the business to be the trusted guide for growth and engagement for more than 60,000 mobile apps worldwide, including top brands such as Rovio, Zynga, Pandora, Microsoft, Scopely, among others. As a global tech leader, Simon empowered global teams of technology-minded individuals to build the “best-in-class performance marketing platform” and deliver results yielding a successful acquisition by Blackstone in 2019.